Gisele Bündchen has long been known as one of the most successful supermodels in the world, but beyond the runway, she’s spent decades walking a very different path—one of environmental advocacy. In 2025, Bündchen joined the Earthshot Prize Council, becoming part of an influential group committed to finding and funding solutions to protect the planet.
Founded by Prince William in 2020, the Earthshot Prize is one of the world’s most ambitious environmental initiatives. Each year, it awards five winners £1 million each to scale innovations that tackle critical challenges, from restoring nature to cleaning the air and building a waste-free world.
For Bündchen, the environment isn’t a cause—it’s a calling. Over the years, she has supported dozens of reforestation, clean water, and conservation projects, often using her platform to educate millions on protecting the Earth’s delicate ecosystems. Her partnership with the Earthshot Prize brings a voice deeply rooted in authenticity, hope, and hands-on action.
“I’ve seen the impact that community-driven solutions can have,” Bündchen shared when joining the council. “Together, we can help inspire people everywhere to protect the planet we all call home.”
Her involvement adds global visibility to the Earthshot mission, especially among younger audiences who look to her as both a cultural and environmental icon. Alongside other council members—including Sir David Attenborough, Cate Blanchett, and Queen Rania of Jordan—Bündchen will help guide and amplify projects capable of transforming the future of our planet.
Through her ongoing advocacy, Gisele Bündchen reminds us that beauty is not just what we see—it’s what we sustain. Her new role with the Earthshot Prize underscores a message she has carried for years: that protecting the planet is the most important legacy of all.
Source: The Earthshot Prize